In the United States, trucks are a part of our culture. The same can’t be said in the rest of the world, but here, these vehicles are symbols of freedom and hard work. The big three have dominated this segment, but nobody has done it better than Ford with the F-150.
With the new Dodge Ram being as good as it is, Ford had to step up their game with their newest version for 2011. In order to maintain their impressive bit of marketing gold for a 34th straight year, the Dearborn-based automaker is putting four brand-new engines into their best selling truck.
Reworking an icon isn’t easy, just ask the designers of the new Corvette. When it came out, those headlights were either loved or hated. With the new F-150, if something were to be too radical then you might lose buyers. So, did Ford keep things simple with this newest version, yet at the same time upgrade the winning formula?
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